The Commercial Beat
Media&Business
Advertising, audience measurement and the books.
Media & Business · 24 June 2026
IBAN Streams and the Rise of Nigeria's Indigenous Streaming Economy
An ambitious indigenous OTT platform positions itself as a unified digital home for Nigerian television, radio and on-demand content — and as a bid to keep streaming revenue inside Nigeria's own creative economy.
Read →Media & Business · 21 June 2026
The Realignment Question: ₦340B and the Future of Domestic Adspend
What the proposed allocation directive could mean for Nigerian broadcasters, agencies, and the brands that buy them.
Read →Media & Business · 17 June 2026
Audience Measurement in 2026 — Where Nigeria Stands
Five years into the measurement reform debate, the panel is still being built.
Read →Media & Business · 10 June 2026
Why Corporate Nigeria Should Care About the Reform Decade
The 1% by 2030 framework, read from a CFO's desk.
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